The fundamental iPark operating principle is based on the application of software agents to monitor, analyze and respond to key parking events as they occur. This enables the Parking Users to rapidly locate cells of available parking, dynamically interact with iPark to prevent tickets, seamlessly pay for actual usage and automatically track all transactions. Simultaneously, this permits the Parking Enterprise to operate more efficienly and provides the impacted Merchants with an innovative mechanism for assessing parking effectiveness and increasing foot traffic.